Tuesday, March 21, 2017

Typographic Texture


The Language of Color recap

From watching "The Language of Color", I learned that hue, saturation, and value are the three major components of color. Value being the most important, mainly because without it there would be no saturation or value. The video also covered how computer screens and technology can alter a color due to the different calibration settings set in the monitor. It's always important as a designer to check your monitor's settings to get a true color affect needed. Finding the right colors for a client is very important, especially when they compare what they want with a competitor. It's best to find what is not exactly similar to the colors and variations used in the competitor's content, but rather to create something unique and something that follows the guidelines of what the client asks for in their product that one is designing.

Michael Bierut recap

From watching Michael's take on  how to think like a designer, I found a lot of enjoyable facts and interesting new perspectives. I particularly enjoyed how he broke down the basic understanding of a design product and walked the audience through the thought process of creation, and the various approaches he took to accomplish the product. I particularly enjoy how he talked about the fashion store and the art museum in New York. It's from watching the journey of creating interesting yet very simple designs that inspire me to become a designer myself. From observing small elements of an image or a typeface, or the surroundings and architectural elements involved, ideas of design can come from anything with the right attitude of imagination. Not only is the process of design a unique quality that stood out to me in the video, but the fact that design counts and makes a huge difference in the world we live in today. From the error of the voting ballot mentioned in the beginning, to the end where the school librarian found a mural on the wall as a form of ritual to bring life to her job. Design is easily overlooked but makes large impacts on today's world.